How to Use Barcode Tracking System for Retail Success

How to Use Barcode Tracking System for Retail Success

A barcode tracking system is the best way to monitor retail products, secure records, and avoid errors while providing a better customer experience.

These barcodes consist of special patterns of black lines that can hold various types and forms of data.

When scanned, they reveal important information about a product which can help market, advertise, engage customers, and increase awareness for your brand. 
Are you looking for a faster and easier way to do this and improve your supply chain? Our GS1 QR code is just the right tool. Learn more below.

Table of Contents

    1. Why product tracking is the key to retail success?
    2. How did businesses track their products before GS1 barcodes?
    3. How GS1 barcode system make retail product tracking easy?
    4. GS1 codes offer precise insights into your target audience 
    5. Tips to optimize your barcode tracking system?
    6. Create Your GS1 Codes Today From Our GS1 QR Code Generator

Why product tracking is the key to retail success?

As globalization increases, the retail industry has become saturated. To succeed, retail businesses must stand out among their competitors and grab their audience’s attention. 

Some companies develop top-quality products with advanced features or sought-after specs. In contrast, others create unique advertising strategies that help them boost brand recognition. 

But whatever you sell or however you advertise, tracking your product supply chain and market performance is still essential to increase sales and reduce costs.   

Thankfully, the GS1 QR code generator can produce codes for retail product tracking, which can help your business organize distribution, analyze your sales and market share, and brand health. 

Say Hi to detailed sales plans, create effective marketing strategies, properly manage your inventory, and move toward long-term business success in just a scan!

How did businesses track their products before GS1 barcodes?

Global Standards 1 has allowed many companies to discover the ease and convenience of using GS1 codes for product tracking and eliminate less reliable inventory management methods of tracking like old-school barcodes, RFID tags, and point-of-sales systems.

Scanning of GS1 Barcode

Old-fashioned one-dimensional barcodes provided basic product information like size, cost, and SKU to track sales and inventory.

In contrast, two-dimensional GS1 asset barcodes contain thousands of alphanumeric characters and store images, videos, and other files that devices can scan vertically and horizontally.

They provide customers, store employees, and everyone in the supply chain with the necessary data to make intelligent, informed decisions.

How GS1 barcode system make retail product tracking easy?

GS1 codes’ enormous data storage potential and the intricate infrastructure they connect with make them the ideal barcode tracking system for retail businesses. When you incorporate them into your inventory system, they will:

Provide real-time supply chain locations 

Women scanning a QR code in store

QR code generator features will allow your business to track your product’s supply chain location accurately and transparently, allowing you to monitor and prevent theft, loss, and damage.  

A QR code tracking system also facilitates spotting shipping delays and warehousing problems so you can rectify these issues before they significantly impact your bottom line.

Real-time information about your products’ location allows you to fulfill orders quickly, ensuring high customer satisfaction.

Help you save money 

Many business owners hesitate to switch to a GS1 QR code for tracking because they think it would be too expensive.

Perhaps they haven’t realized that although the initial system set-up might be costly, maintaining it is inexpensive and has many cost-saving advantages.  

GS1 barcodes allow you to monitor product sales and distribution closely, ensuring you have enough stock to keep up with customer demand while keeping surplus inventory at a minimum.

The money saved from avoiding excess stock easily outweighs set-up costs within a short period. 

Streamline and speed up inventory management processes

Bottles with GS1 barcodes on store shelves

Businesses that switched to GS1 codes never return to older, slower barcode methods or other inefficient product tracking processes.

By using a GS1 barcode system for retail product tracking, you can simplify and increase the speed of inventory management while saving on human resources and cutting storage costs. 

GS1 codes offer precise insights into your target audience 

GS1 codes stand out from other inventory tracking methods by providing insights about product movement and customer demographics and behaviors. 

They track the locations of potential and existing customers and determine which states, towns, and cities need more or less supply.

GS1 code for retail product tracking allows your business to identify seasonal and location-specific sales trends to help you satisfy customer demand while reducing waste.

A QR code tracking system makes your business future-proof 

GS1 codes aren’t just a fad. Experts agree they’re here to stay and will soon replace traditional barcodes. So, by adopting product tracking barcode systems, you prepare your business to overcome upcoming inventory challenges.

Tips to optimize your barcode tracking system?

So, you’ve decided to switch to GS1 codes and incorporate them into your inventory management system. Great! Now what?

Implementing GS1 2D barcodes is only half the battle. To ensure they will give your business the results you’re looking for, follow the tips below and optimize your retail product tracking GS1 codes:

Look for a reliable QR code software

A code generator is the easiest way to create GS1 codes for retail product tracking. But don’t just use the first generator you see; instead, find a reputable one that’s ISO-certified and has advanced security tools to encrypt user data and ensure they don’t fall into the wrong hands. 

Also, look for barcode tracking software that allows you to generate a single batch of numerous customized codes. That will save you time and effort while minimizing disruptions to your inventory processes.

Invest In a Resolver

Tablet screen with inventory graphs

Resolvers decode or translate the Uniform Resource Identifier (URI) or (the digital link in your QR code), allowing users to see the information you’ve made available.

With a resolver, you can create a multi-purpose QR code that works for everyone in the supply chain. For example, they can provide cashiers with pricing information while allowing customers to view special offers and watch product-promoting videos. 

That saves on printing fees and preserves the aesthetic appeal of your product packaging.

Print product tracking barcodes for retail in the correct areas 

Your company should print your GS1 retail barcodes on individual and bulk packaging so your target consumers and supply chain staff can use them quickly and efficiently. 

Ensure the codes are printed on highly visible and conspicuous areas so customers and staff can see them immediately. Your company should place them on flat packaging surfaces so QR code scanners can easily read them.

No matter how visible and eye-catching your GS1 codes are, they must contain all the relevant information, such as the product variant, Global Trade Item Number, batch key, serial key, and manufacturing and expiry dates.

So, when creating your codes, take the time to review them and check that they’re as detailed and informative as possible.


Create Your GS1 Codes Today From Our GS1 QR Code Generator

Using product tracking barcodes for retail is an easy way to simplify product control. Instead of wondering whether you have sufficient stock in each area, a quick barcode scan can show you accurate stock levels and bin locations. 

Switching to GS1 codes is the best way to ensure efficient inventory management and customer tracking. So, contact QR TIGER for a QR Code Generator and get started today. 

Our advanced GS1 2D barcode generator will help you create a customized barcode tracking system that reflects your business’s brand and contains all the information to ensure smooth, hassle-free product tracking for everyone in your supply chain.

Click the link below to contact our team, learn more about our retail product tracking barcodes, and discover our excellent customer service.


DISCLAIMER: We acknowledge that GS1, as well as the materials, proprietary items, and all related patents, copyright, trademark, and other intellectual property (collectively, “intellectual property”) relating to its use, are the property of GS1 Global, and that our use of the same shall be in accordance with the conditions provided by GS1 Global.