GS1 QR Code for Audience Engagement in Media: Complete Guide

GS1 QR Code for Audience Engagement in Media: Complete Guide

Keeping the audience interested and involved is an art, and it requires businesses to take strategic steps that connect the audience to the brand. But it’s not easy to come by. 

Media, particularly social media, is flooded with content, all competing for audience engagement. So, how can a business stand out? 

Well, there’s one powerful solution: a GS1 QR code for audience engagement in media. These codes can be linked to everything from PDF files to videos or web pages. The best thing is that they follow global standards and ensure compatibility across all platforms. 

So, let’s look into it in detail and see how GS1 QR for entertainment can benefit you and how you can use it effectively. 

Table of Contents

    1. GS1 QR code for entertainment and audience engagement 
    2. Benefits of GS1-compliant QR code for audience engagement in media 
    3. Uses of the GS1 standard QR code in the media industry
    4. How to create a GS1 QR code for audience engagement in media
    5. Maximize audience engagement with GS1 QR technology
    6. Frequently asked questions

GS1 QR code for entertainment and audience engagement 

GS1 2D barcodes drive a new level of audience engagement in media that traditional methods cannot match. Its importance can be accredited to the GS1 QRs' ability to store any kind of information. The best part is that these codes connect offline and online experiences.

How so? They can be used both physically and digitally. You can use the GS1 QR to advertise on billboards or promote a product on social media. Media companies excessively use these codes to reach and engage their target audience.

For instance, audiences can participate in the predictions and goals during a live sports broadcast simply by scanning a GS1 quick response code. This has the potential to significantly increase the viewer retention rate.

Benefits of GS1-compliant QR code for audience engagement in media 

Standing out and engaging your audience is extremely important regardless of the media type. While traditional methods still work, they no longer meet the audience’s expectations in today’s fast-paced world. This is where applying GS1 QRs with media proves effective. 

Here are the benefits of using the GS1 standard QR code for audience engagement in media:

Easy access to content 

One of the top benefits of GS1 retail barcodes for audience engagement is that they provide instant access to information. They offer access to various types of content, from videos and audio to text and URLs.

That means you can embed any kind of content to engage your audience. This ease of access provides a better user experience and keeps the audience feeling connected.

Data collection and analytics 

Understanding your customers is the key to a business's success, and GS1 QRs can help you by providing information about audience engagement. With the barcode tracking system, media companies can determine where, when, and how often the code is used.

For instance, streaming services can display a GS1 barcode at the end of a show, leading viewers to a survey or feedback form. The scan rates and survey responses will help the company gauge how viewers respond to the content. 

GS1 QR code for media

Interactive experience 

The top-of-the-line advantage of GS1 QRs for media engagement includes their ability to provide an interactive user experience. These barcodes can make print media more engaging by adding interactive elements and unique content like videos and games.

For instance, you can use the GS1 2D barcode to link to interesting game contests and challenges. A cooking competition show can display the GS1 QR technology for audience engagement in media on the screen.

The audience can vote on secret ingredients and unlock something unique, like a chance to call on the live show. This allows viewers to be directly involved in the show. 

Uses of the GS1 standard QR code in the media industry

By now, you must have recognized the power of GS1 QRs in boosting audience engagement in media. Now, let's explore some of its key applications in the media industry:

Print media 

One of the best places to use GS1 QRs is in print media, including magazines, flyers, brochures, and newspapers.

For instance, a magazine can include a GS1 QR next to an article that links to an exclusive video interview with the featured subject. It allows media companies to provide a seamless experience to their users; they can engage with the content more deeply. 

Television and streaming

Another way to use the GS1 2D barcode is in TV shows and live-streaming. Let’s say there’s a live game show on a TV channel. A GS1 QR could be displayed on the screen, linked to interactive trivia questions related to the episode. 

Interested viewers can scan the code using their mobile phones and answer the questions. Offering a prize or two for correct answers can increase engagement and encourage participation. This will convert passive viewers into active users. 

GS1 QR technology in social media 

Like any other form of advertising, marketers do not have enough space to communicate everything through ad posters. This is where the GS1 quick response code, created through a GS1 digital link QR code maker, comes in handy. 

Media companies can generate a customized GS1 QR and add it to social media posts, stories, or ads. It will enable followers to contact the company directly using the information added in the code. 

Events and live shows 

What could be a better way to promote your events than a GS1 QR? An event barcode lets you connect with the target audience and understand their behavior using data analytics. It can be used to observe audience participation through polls, surveys, or live Q&A. 

For instance, post events, you can send the participants a thank-you email labeled with a GS1 QR that leads to a survey form. This helps collect the audience’s feedback and their opinions about the event. 

How to create a GS1 QR code for audience engagement in media

You need to make an effective code to make the most out of the GS1 QR technology for audience engagement in media. 

Following is a step-by-step guide on how to generate a GS1-compliant QR code:

Step 1: Choose the Right QR Code Generator 

Start by selecting the right GS1 QR generator. You can use our GS1 Digital Link QR Code generator. It has the potential to build a strong foundation for media companies, all thanks to its strong analytical capabilities and security functionalities. 

Step 2: Pick the Dynamic QR Codes 
Businesses that continuously adapt to changing trends have more chances of success in the over-competitive market. 

For this, you need to go for a dynamic QR Code instead of a static one. A dynamic code can help update and fix the information whenever needed. It will also provide customization options to align the GS1 QR with the brand’s visual style.

GS1 barcode for audience engagement

Step 3: Design and Generate 

This is, hands down, the most exciting step. 

Once you have selected the type of code, use our GS1 QR Code generator to add colors, graphics, and a unique element to your loyalty program code. The purpose is to make it visually appealing without compromising on functionality. 

Then, give it a final check by ensuring the code is easily scannable and user-friendly. Once satisfied, generate your customized GS1 retail barcodes for media and use it wherever you want.

Maximize audience engagement with GS1 QR technology

If there's a tool that would provide a convenient way to engage the audience in media, it’s certainly GS1 QRs. These codes are a shift from traditional marketing to modern marketing experience with the goal of converting passive viewers into active ones. 

The best part is GS1 QR code for audience engagement in media can be created easily in a few simple steps. You only need to use the GS1 Digital Link QR Code to create a customized dynamic or static QR code without any hassle. 

So, why wait? Customize a GS1 quick response code and see how successfully it engages your target audience. 


Frequently asked questions

What is the purpose of audience engagement?

Audience engagement keeps the viewers engaged, interested, and connected. An actively engaged audience is more likely to take action, whether it's sharing your business or making a purchase, when they are satisfied.

How are QR codes used in social media?

A QR code can be added to a business’s social media handle to direct followers to an e-commerce store, blog, or other platforms. Businesses can also use these codes to track the number of scans, device information, and other metrics in order to assess the marketing campaign's performance. 

DISCLAIMER: We acknowledge that GS1, as well as the materials, proprietary items, and all related patents, copyright, trademark, and other intellectual property (collectively, “intellectual property”) relating to its use, are the property of GS1 Global, and that our use of the same shall be in accordance with the conditions provided by GS1 Global.