GS1 QR Code for Event Ticketing in Entertainment and Media

GS1 is an internationally recognized organization that provides reliable and unique barcodes. A standard and two-dimensional GS1 2D barcodes ensure a transparent and efficient supply chain process against mediums.

But how does the GS1 digital link QR code work?

It is done by combining a domain, primary identification key, data attributes, and key qualifiers in a Uniform Resource Identifier (URI) syntax structure. After scanning a digital link, this structured information is efficiently transmitted to the appropriate authorities, facilitating real-time access to critical data.

Benefits of GS1 QR code for event ticketing in entertainment and media 

The usage of QR codes is rising because of the amount of data they store. Standard barcodes store information in 1D format, whereas QR codes store 1700 times more data due to their 2D nature. Combining this QR code technology with GS1 enables consistent and standardized data management.

Event planners utilize the GS1 QR code in entertainment because it enhances traceability, security, and interoperability across different systems — highly important in event planning. Moreover, attendees benefit from it as well, since QR codes reduce the hassle of long queues and waiting periods.

Let’s have a look at the benefits of the GS1 QR code for event ticketing.

Enhanced security

Having an event ticket QR code enhances security in and outside the premises. GS1 2D barcodes use advanced encryption and unique identifiers to prevent ticket duplication. Each code is linked to a secure database, making counterfeiting tickets nearly impossible.

In event registration and ticketing, GS1 barcodes are scanned and validated instantly. This maintains the event's integrity by ensuring that a ticket is not used multiple times. 

Streamlined check-in process

Using the GS1 digital link QR code for event ticketing in entertainment and media streamlines the check-in process. With one click, the attendee can check-in. Authorities do not have to manually enter the data and skim through spreadsheets to let someone in. 

This system can be integrated with event management systems to automate check-in with barcode tracking systems, and update real-time data. In short, a lot of time and effort is saved.

Eco-friendly

The world is moving towards sustainability, and GS1 barcodes play a key role in supporting this transition. They reduce paper usage for ticketing and managing attendee sheets, thus reducing paper waste. 

Cost effective

Replacing paper with GS1 QR codes for event ticketing in entertainment and media is a cost-effective strategy. Organizers cut costs associated with printing, distributing, and managing physical tickets.

The labor costs associated with hiring more people to handle the daunting tasks of management and ticket handling are also minimized. 

Improved data management

GS1 retail barcodes make collecting and analyzing attendee data a smooth and hassle-free process. The insightful information about attendee engagement improves the planning of forthcoming events.

To tailor future events skillfully, one needs to precisely track the shortcomings of a previous event. A secured data management system is used to trace what went wrong and the unique selling points of an event. So, a QR code system is used in inventory and maintenance management. 

How to implement GS1 QR code for event ticketing in media?

Implementing the GS1 QR code for event ticketing in entertainment and media calls for some key steps. Follow the steps below to help you get started:

Creating and designing the GS1 digital link QR code

• Find a reliable GS1 digital link QR code generator online.
• Click on “Try it now” to begin the process. You’ll be given options to choose from an extended or simplified version of the QR code.
• Add the relevant product information to the generator. This may include the ticket information, unique identifiers, and other event specifics.
• Select the output method (print/digital) based on your preference.
• Enter additional details like URLs and contact information.
• Customize the appearance of your QR code by tweaking the colors and style. This modifies the brand visibility and aligns your code according to the theme of your brand and event.
• Before finalizing, conduct a test scan to ensure everything works perfectly. Once you are satisfied with the results, click “Download” to save your code in the preferred format.

Integrating with ticketing systems

Training and preparation

Train the event staff on handling the scanning process and troubleshooting common issues if they arise during the event. Prepare clear protocols for dealing with technical problems such as unrecognized QR codes or scanning malfunctions.

Testing and quality assurance

Conduct a series of trials before setting off. Make adjustments as needed to optimize performance before event day.

Measuring the impact and ROI 

It’s important to evaluate various metrics to gauge the impact and ROI (return on investment) of using a QR code for event ticketing in entertainment and media. Here’s how you can do it:

Track attendee engagement

• Monitor the number of times a QR code is scanned.
• Analyze metrics to determine which QR codes (from promotional materials or desks) increased engagement.
• Gain attendee behavioral insights from the data. For example, it can help you remember which information is the most accessed from QR codes or which places more engage the audience.

Assess event performance

• Check how much a GS1 2D barcode made the experience faster. Measure the time saved in manual processing and ticket handling and gather information.
• Track the number of errors encountered by QR code scans and note them.

Calculate ROI

• Do a cost savings analysis. Measure the cost used in software, hardware, or customization of using GS1 Digital Link QR Code. Compare it with any cost reduction that came with using these codes.
• Assess any increase in revenue, such as improved resales.
• Ask attendees for feedback on their likelihood of recommending the event to others based on their QR code experience. A higher Net Promoter Score (NPS) means more attendance.

Tips for designing GS1 QR codes

Designing GS1 QR code for entertainment is an extremely important step. Recent data shows customized codes are 80% more effective than regular QR codes. But before you start designing your barcode, there are some tricks and tips to keep in mind. 

Follow the pointers given below:

• Choose a high-contrast color scheme: Use dark QR code patterns on a light background to make them more readable.
• Don’t use gradients or do over-styling: Avoid gradients and over-styling the GS1 barcodes.
• Optimize the size and placement of QR codes: Make sure all  QR codes are large enough to be scanned from a distance.
• Maintain clear space around the code: Add clear space around the code, so any scanning device can recognize it.
• Integrate logos centrally: Integrate a logo in such a way that it is centralized and does not obscure parts of the QR code.
• Stick to a limited color palette: Stick to a limited color palette to avoid complications. Do not use random colors.

Use GS1 barcode generator to generate QR code right now

The GS1 barcode generator is the most advanced tool for smoothly integrating GS1 barcode into the event ticketing system. The tool creates a digital link barcode in seconds, combining the efficiency of 1D and 2D barcodes.

Trusted by brands globally, the platform generates customizable and lifetime-valid GS1 QR codes for event ticketing in entertainment and media.

These codes enhance security, streamline operations, and cut the costs of your event. It’s been known that after 2027, all barcodes will be replaced with GS1 2D barcodes. So, why not start now? Create your own GS1 Digital Link QR code today!

Frequently asked questions

What is the QR code for an event ticket?

QR codes for ticketing are an easy way to market your event. It provides attendees with all the necessary information regarding the event including its location, time and date. They are ideal for printing marketing materials and link to your ticketing service for ticket purchase.

Where to use GS1 barcodes in events?

GS1 barcodes for event ticketing in entertainment and media totally upgrades the event management process.

Here are a few places where you should use these codes:

• Exhibition stands and showcases
• Check-in counters
• Slide presentations
• Marketing material
• Event banners

DISCLAIMER: We acknowledge that GS1, as well as the materials, proprietary items, and all related patents, copyright, trademark, and other intellectual property (collectively, “intellectual property”) relating to its use, are the property of GS1 Global, and that our use of the same shall be in accordance with the conditions provided by GS1 Global.