GS1 Norway: Using QR Codes in the Food Processing Industry
Have you ever wondered about the quality of food you enjoy at a restaurant? What if a simple scan of a QR code on a food item's packaging could tell you everything from where it was sourced to how sustainable it is?
Yes, it’s possible, and GS1 QR Code Norway is turning this into a reality.
These codes go beyond traditional barcodes, giving customers access to information about a product’s journey from the farm to the shelf. This new approach is transforming how customers connect with the food, offering more transparency and building trust.
Come along as we discuss the role these GS1 Norway QR codes can play in making a food brand rise above the competition!
Table of Contents
Overview of GS1 standards adoption in the food industry
GS1 QR code is standardized code that links physical products to digital information. They enable businesses to provide detailed product information, including origin, ingredients, and traceability, directly to the consumers.
By scanning these codes, consumers can access real-time and accurate product details on their devices. The food industry, in particular, values this technology for its role in ensuring food safety and building customer trust.
Benefits of GS1 Norway in the food processing industry
Shifting from the traditional 2D barcode to the GS1 code has countless benefits. In the Norwegian food processing industry, these codes can be a game changer for all kinds of customers.
They are an ideal way to increase the communication between a food item and a consumer and also a smart way to track produce and livestock. Here are the examples of the benefits:
Information is just one click away
Using a GS1 code, food manufacturers have the chance to speak to consumers directly and educate them about the product.
Consumers only have to use their phones and scan the GS1 code, and they’ll be directed to a page created by the manufacturing company. This is where they can read about the product that they wish to purchase.
Smart way to educate consumers
The GS1 QR can be a smart way to increase awareness of your product by targeting a specific market.
For example, if your target audience is vegan, and you want to make sure they can easily access information about the ingredients, then using the GS1 QR code generator in Norway is a smart approach.
With just a scan, your consumers will get all the details about the vegetables, which preservatives food contains, the percentage of vegan content, and potential allergens.
GS1 QR code for food recall not only helps in ensuring the safety of the food but can also be used to share information regarding the conditions of the labor and the environmental impact the product has.
Providing this information through GS1 Norway QR codes can create a positive impact which helps build a stronger connection with the brand.
Interact with customers before and after the purchase:
QR codes are unique yet creative ways to access information about the product before customers purchase and pay for the item in the supermarket. By scanning the codes, customers not only get information but also share their email or numbers.
These emails and phone numbers can be added to customer data, and companies can use them to send out newsletters and update customers if anything new is launched.
Gathering better information and analysis:
Interaction with your product and feedback create awareness and provide you with valuable insights into what consumers are seeking.
For example, you make a wide variety of processed items, and a quick tap by the customers allows you to see which products they pick up the most and for what reasons. You can then analyze your product in the future and make it better.
Food processing industry applications of GS1 codes
Ahead are some of the applications of GS1 Codes. These can ultimately bring a change and make a huge difference.
Offer nutritional transparency
We live in an era where people are making conscious decisions about their food choices. Stats suggest that about 50% of Americans are trying to eat healthily, and 44% of Gen Z are also pursuing the same goal.
This highlights the growing importance of nutritional transparency
Using QR codes on the packaging can help share details about allergens, nutritional information, and percentages of each ingredient. These are perfect ways to sway customers' decisions, as they can scan the QR codes while making purchases to learn more about the product.
Help in gathering consumer insights and data analysis:
Businesses can enhance customer engagement and interaction by tracking customers with their products. Every time a consumer scans a GS1 QR code for food information, the business can gather data related to the scan. This includes the location, time, and frequency, revealing the customer's buying patterns.
This information can help businesses understand consumers' preferences, including the types of products they like. It can also reveal geographical trends in consumer behavior, enabling businesses to focus on targeted marketing efforts.
By analyzing this data, businesses can tailor their products and marketing strategies to meet the specific demands of their audience. In the end, they can improve customer satisfaction and assist in driving sales.
Future trends in the food processing industry
Now that you know all about the GS1 code, let's tap into the future trends and discover what's in store.
Reduce food wastage by 28%
One of the advantages of the GS1 code is how these smart barcodes could help reduce food wastage by 2030. These barcodes can digitize each bad piece of food and the best-before dates on every item.
This way, the food industry's performance can be boosted, and they will be able to improve food safety in the upcoming years.
Eco-design for sustainable products
On 18th July, GS1 welcomed Ecodesign for Sustainable Products Regulation as an important segment of the Green Deal and the EU Circular Economy. The ESPR introduced an initiative, which is the Digital Product Passport, for products and items that are being added to the EU market.
It also includes products manufactured and even exported in the EU region. This can be a helpful step towards ensuring what is being consumed and what is not.
Enhance supply chain efficiency
Did you know how adopting GS1 US standards can streamline the supply chain? Sunrise 2027 marks an initiative towards the adoption of GS1 standard QR codes. One of the main motives include the management of inventory through the supply chain area.
The GS1 QR code for inventory and supply chain logistics helps brands manage their inventory, making it easier to meet the regulations, and maintain good relations with the local and international authorities.
Prepare yourself for what’s coming ahead with GS1 Norway
GS1 Norway’s QR codes are a game changer in the food processing industry! It adds to the experience of the customers and the brand itself by providing one-click access to nutritional information. This approach not only educates customers but also provides transparency into the brand’s operation, building trust and engagement.
If you are a food manufacturing brand thinking about the future, the best option is to embrace and invest in the GS1 code generator. The QR codes for components and finished goods will increase the consumer's trust, improve traceability, and ensure compliance.
Don’t miss the chance to set your brand apart in the increasingly transparent market. Start leveraging GS1 codes in Norway today and rise to the top of the food industry.
Frequently asked questions
Are QR codes GS1 compliant?
No, not all QR codes are GS1 compliant. GS1 codes are only those that meet the standards set by the GS1 organization. It’s to ensure consumers are protected, and QR codes meet specific data structure requirements.
What is the GS1 digital QR code?
The GS1 digital QR code is a variant that meets the standards of the GS1 specifications. It was designed to assist in product identification. Scanning these codes gives packaging information such as the product ID, quantity, and lot number.
What is the digital link GS1?
GS1 digital link is the standard method for encoding different identifiers such as SSCCs, GLNs, and GS1 GTINs. These GS1 identifiers can be scanned and then connected to the information online.
