Use GS1 QR Code For Detailed Product Information

Use GS1 QR Code For Detailed Product Information

Consumers today trust businesses when they have complete information about a product. GS1 QR codes provide detailed product info, like ingredients, origins, and certifications, making it easy to find. Unlike regular QR codes, GS1 QR codes are accurate and consistent, enhancing customer experience.

GS1 QR code for detailed product information transforms how you share product information. You can quickly present detailed product pages to your customers with a quick scan. Perfect for marketing professionals, product managers, and business owners.

Let's explore everything you need to know about creating and managing product GS1 QR codes, customizing them to fit your brand, and optimizing their use to increase customer engagement.

Table of Contents

    1. Why are GS1 standards important globally?
    2. What is the difference between traditional QR codes and GS1 QR codes? 
    3. Benefits of using GS1 QR Code for detailed product information 
    4. How do GS1 QR codes change things for customers?  
    5. Ensure your customers get every detail information about the product with GS1 QR codes

Why are GS1 standards important globally?

GS1 standards ensure global compatibility in GS1 product identification, helping businesses reduce costs and improve the supply chain. They enhance traceability and quality control, making it easier for industries to maintain accountability across borders.

These standards reduce errors and prevent forgery, boosting consumer confidence in products. They support global trade by providing a universal method for managing product details. Implementing GS1 standards benefits companies of all sizes and industries.

GS1 QR code on a product

What is the difference between traditional QR codes and GS1 QR codes? 

Conventional QR codes offer basic details, while GS1 QR codes provide standardized, detailed information, including batch numbers and expiration dates.

GS1 2D barcodes align with global standards, ensuring compatibility across industries, unlike basic QR codes that may not always adhere to these standards.

GS1 QR codes enhance traceability and transparency, making them a reliable choice for detailed product information. GS1 QR codes build consumer trust by delivering accurate, detailed product information.

Designed for global supply chains, GS1 QR codes go beyond the capabilities of standard QR codes, which are not meant for advanced uses. They ensure consistency and reliability in complex supply chain environments.

Benefits of using GS1 QR Code for detailed product information 

The application of the GS1 QR code for eCommerce is associated with several advantages. Here are some key benefits:

Enhanced product transparency

By placing GS1 QR codes for e-commerce products or packaging, consumers can access more information, such as ingredient lists, food sources, and certificates. This will allow customers quick access to detailed product descriptions and interactive content that grab attention right at the point of interest.

This makes the public place their confidence and trust in the services the businesses offer. The buyers feel they are protected and provided adequate information regarding the products they want.

Improved traceability

GS1 QR codes for detailed product information streamline supply chain processes by enabling real-time production and delivery status tracking. This helps identify and solve issues quickly, improving control and enhancing product safety through better traceability.

Boosted consumer engagement

GS1 digital link QR code boosts consumer engagement by providing interactive, in-depth product information. Customers can easily access details beyond what's offered in traditional ads, leading to greater customer satisfaction.

Support for international trade

GS1 standards are implemented worldwide because GS1 QR codes are consistent, promoting international trade. Businesses can conveniently transfer information on products from one country to another.

This makes the exporting and importing processes easily understandable for the average consumer because they are uniformly implemented.

Reduced errors and fraud

Product information QR codes contain several errors, but with GS1 QR codes, such mistakes are greatly eliminated. Timely data reduces the potential for spreading incorrect information as much as possible.

This accuracy is useful in avoiding fraud and counterfeit products in a market. After verification, the consumer trusts GS1 QR codes on products.

Increased operational capability

GS1 2D barcodes apply to various fields to simplify specific business procedures. They operate as part of legacy systems to avoid any complications at the interface level. These integrations help to increase productivity.

Managers can concentrate on business development and creativity. Better operational capability allows more customers to be served.

GS1 QR code generator

Enhanced customer trust

Detailing the product information empowers the customer with enough confidence in the product. Customers also mentioned that they like it when the store management is honest and precise with the prices.

Using GS1 barcodes, it is possible to build lasting relationships with customers. Trust is vital in ensuring that clients return for more buying and become loyal customers of the brand.  

How do GS1 QR codes change things for customers?  

QR codes apply a new approach to how customers get acquainted with product information, which GS1 uniquely describes. Here’s how they transform the experience:

Online access to detailed information

GS1 QR codes allow the client to get additional information about the product at once. The client can scan the code himself with a smartphone. The availability of this information reduces doubt and assists customers in making the right decisions.

These details relate to the material/ingredient list, country of origin, and possible certifications. For example, the GS1 QR code for food information gives detailed information about ingredients, expiry dates, and nutritional facts.


Enhanced product transparency

GS1 QR codes increase overall accountability since they give correct information about the product. Consumers can easily check the originality of the commodities that they are purchasing.

Another advantage of transparency is the promotion of consumer-to-business interactions and various relations. People tend to trust the brands they come across. With these GS1 QR codes, you can tell customers that the store is safe to buy from, thus assuring them of quality. 

Interactive consumer experience

GS1 QR codes build a conversational approach to shopping. Customers can opt for videos or read elaborate explanations. When provided in blogs, videos, articles, and other forms of media, interactive content tends to educate and grab the customers' attention.

This engagement makes the shopping experience even better for the consumers.

Recall management using product information QR code

GS1 QR codes make the management of product returns easy. This can help businesses quickly point out the products impacted by these codes. There is quick and accurate provision of recall information to the customers. Successful recalls help to save consumers’ lives and preserve the business’s image.

Improved product identification

GS1 QR codes for detailed product information improve product identification from manufacturing to the point of purchase. Customers can follow the physical flow of their products.

Better traceability means that products are safe and of good quality. Knowing the back story of their products is relevant for customers.

Compliance with industry standards

GS1 QR codes comply with the set standard to enhance the manufacturing industry. Product information is complete and complies with the existing standards. Customers tend to rely on products that comply more than those that do not comply with industry standards.

Global standardization with GS1 QR code for detailed product information

GS1 barcodes set global standards for QR codes, ensuring consistent use worldwide. This standardization simplifies international shopping, providing clear, accessible product information to all customers, no matter where they are.

Ensure your customers get every detail information about the product with GS1 QR codes

GS1 QR codes for detailed product information are a dynamic tool designed to enhance customer experience and streamline business processes.

With the GS1 QR code generator, creating interactive and customizable QR codes empowers you to provide detailed product information, engage users interactively, and update content in real time, all while boosting your marketing efforts.

They provide accurate and clear details, which helps build trust with customers. They also help with global trade and following industry rules. 

Start using GS1 QR codes today to improve your customer experience and make your business more productive. Use the GS1 QR code generator to create these codes and boost your business.


DISCLAIMER: We acknowledge that GS1, as well as the materials, proprietary items, and all related patents, copyright, trademark, and other intellectual property (collectively, “intellectual property”) relating to its use, are the property of GS1 Global, and that our use of the same shall be in accordance with the conditions provided by GS1 Global.