How to Manage GS1 QR Code for Real Estate Listings and Viewings
Technology is rapidly changing business scenarios. All markets are evolving, adapting better techniques to facilitate customers' transactions. The real estate market is no exception. Real estate agencies are modifying old-fashioned practices and adopting new technologies.
Thus, the home-buying and selling demographics have changed a lot. The latest upgrade in real estate is using GS1 digital codes for listings and viewings. These codes are different from the traditional QR codes and streamline the whole process of listing and viewing.
In this guide, we’ll discuss the benefits of the GS1 QR code for real estate listings and viewings and why it is the need of the hour.
Table of Contents
What is a GS1 QR code?
GS1 QR code is the new version of a two-dimensional barcode that complies with GS1 organization specifications. This globally recognized non-profit organization is renowned for providing reliable and extended packaging information.
These codes are different from traditional barcodes, which have only one dimension. They can carry a multitude of data types and follow universal standards, ensuring that the encoded information is coherent for everyone.
Businesses using the QR codes carry more information. The data is accurately transmitted among all platforms, making it accessible to everyone.
GS1 QR code for real estate listings and viewings
While the real estate market is growing massively, with a prediction of reaching a value of US$174.50tn by the year 2024 in Europe, competition is increasing likewise. The only way to stay ahead of others is to invest in new technologies.
Agencies are adopting better strategies to stay in the market. Using the GS1 QR code for real estate listings and viewings is one of the new trends.
The agencies interact with the GS1 barcodes for lead generation and better listing. This helps them reach more people and streamline the sales processes, as these standardized barcodes facilitate online transactions and access to the major retailers.
Benefits of using GS1 QR code for listings and viewings
Managing real estate listings and viewings with the GS1 digital QR code enables the agencies to communicate with buyers globally and equips them to target different actors and markets simultaneously.
Here are some benefits of using the GS1 barcodes for real estate listings and viewings:
Convenience for buyers
Unlike regular barcodes, which are always different for a particular company, the GS1 Digital Link QR code generator helps real estate agencies reach more people. The universally recognized codes make it easy for anyone to decode the information.
You can provide as much information as possible to give potential buyers a better idea about the property. This added convenience enhances the overall experience for potential buyers and helps them make informed decisions.
Better marketing
Marketing plays a crucial role in real estate, especially with 93% of potential buyers starting their search on mobile devices. This is where the GS1 barcodes come in.
Unlike traditional methods like flyers, one can scan these codes directly on smartphones or tablets, allowing customers to save important information for later. By integrating this technology, real estate marketing becomes more efficient, accessible, and sustainable.
Lead generation
Generating leads through GS1 barcodes for real estate listings and viewings is easier than ever. You can collect the list of the people who scanned the code. This list helps keep them in the loop for future discount offers or exclusive content.
Streamline information
The codes help potential buyers connect with the agents directly. Potential buyers can use the codes to connect with the respective agents through email, phone numbers, or any other social media provided through the codes. Listing in this way ensures smooth communication.
GEO-based campaigns
Another advantage of managing your real estate listing is to run Geo-based campaigns. Agencies run local campaigns to attract potential buyers. These can be specifically customized offers such as value plans or loan options, understanding the people's interest.
Incorporating the GS1 QR code for tracking into these campaigns can enhance targeting by providing detailed tracking of interactions and responses. This will help in improved services, targeting the right audience.
Contactless transactions
Use cases of real estate listings and viewings with GS1 QR codes
Real Estate QR code is a game-changing factor when buying and selling property. It not only helps you with generating leads but makes the entire property-selling process smooth and also saves your money associated with paper documentation.
Here’s how QR codes can transform your real estate business in more detail.
Virtual tours
Add virtual tours to your listing. Pick images that highlight the property. Using the digital landscape for businesses has changed the whole perspective.
Add all the relevant videos and images to give a better idea of the place. This helps the customer evaluate the information based on their requirements, streamlining the processes.
Easy marketing
Secure access
The codes are not only the most feasible way to access potential buyers but also provide secure access. You can use tools to track the data and monitor the response.
The data you collect through the scanning is more reliable for understanding interest and behavior. Using it, you can tailor your specific content to persuade the buyers accordingly.
Assisting customers in the purchasing journey
Educate your customers
Building a network
Real estate dealing demands a lot of networking, and using the GS1 barcodes for real estate listings and viewings makes it easier to reach more people.
You can share the GS1 QR code for detailed product information on various social media platforms, helping buyers directly reach the desired links. This increases engagement and builds authority.
Create QR codes for real estate using GS1 digital link QR code generator
Incorporating technology into your business and designs helps you grow better. Managing GS1 digital link QR codes for real estate listings and viewings can streamline the process, making it less time-consuming. Connecting physically with all the interested buyers in a single property is difficult.
Using the GS1 barcodes for real estate helps to reach more people in less time. As the whole industry grows and understands the competition, it is the peak time to incorporate your system with technology. Interpret your existing systems and start expanding your business even offline.
Streamline all your properties through GS1 digital codes to speed up client acquisition. Gather the data of interested clients to offer better rates next time. Using GS1 Digital Link QR Code Generator is the only way to stay ahead of completion.
Frequently asked questions
How do GS1 QR codes benefit real estate?
How to ensure the security of real estate data using GS1 QR codes?
Are GS1 QR codes compatible with all types of real estate marketing materials?
