GS1 Thailand: QR Codes For Tourism and Hospitality
The tourism industry in Thailand is persistently evolving, and the use of digital tools has become crystal clear in this development. One of the most remarkable innovations in this field is the application of QR codes.
Branching out from its primary expertise in developing supply chain standards, GS1 Thailand evokes many practical changes in tourism, improving tourists' overall satisfaction.
Tourism contributed about 7.24% to Thailand's GDP in 2022. In the same year, Thailand's tourism industry created nearly seven million jobs, ranking fifth in the Asia-Pacific for tourism employment.
Let's find out the impact of GS1 QR codes in Thailand on the future of tourism and hospitality.
Table of Contents
Overview of GS1 standards adoption in Thailand
GS1 standards are global frameworks. They simplify identifying, tracking, and sharing information in supply chains by using QR codes. These standards improve productivity and data accuracy across industries.
GS1 2D barcodes can provide instant access to detailed information about various attractions. It also makes it easier for visitors to learn about the country's rich history and culture.
GS1 Thailand’s QR code technology allows tourists to visit landmarks and instantly receive multilingual information on these destinations' history, culture, and cuisines. This will enable businesses to offer contactless services and improve travelers' convenience.
As tourism in Thailand evolves, QR codes are used in tourist spots, hotels, and restaurants as GS1 for guest experiences in hospitality. They provide real-time information and streamline services. The industry has embraced a digital transformation by adopting GS1 QR codes.
In addition, QR codes can present information on local customs, other regional attractions, suggested places to visit, and routes, making travel easy for people.
Benefits of GS1 QR code in Thailand
GS1 Thailand supports dynamic QR codes in tourism to maintain tourist information. For example, a GS1 QR code can update a museum's dynamic QR code to display new exhibitions or flyers for upcoming events.
On the other hand, tour operators and local businesses can use the GS1 QR code to provide coupons or create attractive marketing materials. You can create QR codes for free here to support your tourism business.
Moreover, QR codes can assist in finding places in busy Thai cities. On scanning, tourists can quickly get walking maps, metro maps, live traffic updates, and other information to facilitate visiting cities like Bangkok and Chiang Mai. Some other benefits of GS1 QR codes in Thailand’s tourism industry are:
More information in less space
GS1 Thailand QR codes are changing how Thailand's tourism connects with visitors and provides information. For example, a QR code in Ayutthaya links to the history of Buddha statues. Meanwhile, a code in a Bangkok market shares Thai recipes.
These codes reduce the need for brochures and signs, making it easier for tourists to enjoy Thai culture without carrying extra materials. They simply scan them with their smartphones.
Increased accuracy
By integrating QR codes, data collection becomes more precise. For example, hotels and attractions in Thailand can use GS1 QR codes for visitor check-ins or feedback, reducing the risk of manual entry errors.
Increased accuracy ensures better visitor behavior tracking, guiding to more aware business decisions and improved customer service.
Flexibility
Dynamic QR codes provide extraordinary flexibility for Thailand’s tourism industry. Hotels and tour operators can update the content linked to a QR code without reprinting or redistributing new codes.
Whether changing promotional offers, updating safety information, or adding event details, this adaptability makes a GS1 QR code generator in Thailand a versatile tool for engaging tourists in real-time.
Industry applications of GS1 QR codes in Thailand
GS1 standards, especially QR codes, have found applications in various sectors of Thailand’s tourism and hospitality industry:
- Hotels: QR codes enhance guest convenience by enabling contactless check-ins, digital menus, and room service ordering.
- Tourism: QR codes provide instant access to detailed guides at historical places and museums, improving the visitor experience.
- Restaurants: QR codes allow customers to access menus, order meals, and provide feedback quickly.
- Transportation: Public transport and tourist bus services use QR codes for ticketing and providing live updates on routes and schedules.
Future trends in GS1 Thailand
Combining QR codes with augmented reality
Regardless of the future role of QR codes, the tourism industry can benefit from the future of integrating AR technologies with QR codes.
Imagine stepping into a historical site in Thailand and pointing your phone's camera at a QR code, which then plays an AR clip of how that site appeared many centuries ago. This level of interaction not only enriches the experience of the tourists but also enhances their willingness to learn.
Indeed, more educational tours and activities use augmented reality. AR offers a virtual tour of museums in Thailand at home.
Eco-friendly tourism practices
GS1 QR codes in Thailand can perform other functions. GS1 QR code supports eco-friendly tourism practices, where QR codes promote a paperless approach towards brochures and pamphlets to support the sustainability agenda of the World Tourism Organization (WTO).
GS1 barcodes will also help sustainability efforts. By replacing printed brochures and tickets, they will reduce paper waste.
These codes can also be attached to online feedback forms, which tourists can fill out after experiences, encouraging their input for sustainable practices. The GS1 2D barcodes for tourism emphasize the growing use of digital tools to sustain and promote tourism more responsibly.
Ensuring safety and health compliance
As contactless solutions become essential, GS1 Thailand QR codes will improve tourism health and safety. They will ensure a seamless, touch-free experience for tourists and service providers.
QR codes also offer a no-touch approach to accessing information, thus helping to observe the requirement of social distance. They are also very useful in enhancing safety.
For instance, places of interest, galleries, and lodges can use QR codes or similar technologies to enable visitors to check in digitally, issue safety guidelines, or conduct payments via contactless means.
Also, QR codes can be embedded with means to provide emergency contacts, healthcare information, and updates on safety measures in various languages targeted toward foreign visitors.
Patient record-keeping GS1 barcodes in healthcare can be beneficial in offering immediate access to crucial health-related information, enhancing safety, and providing tourists with peace of mind, making the trip more enjoyable.
Make tourism easy with GS1 QR code
Due to the GS1 barcode example, the tourism business in Thailand is looking forward to enabling visitors to use QR codes in diverse and productive ways. QR codes will change things, from enhancing customer perception to efficient information dissemination.
As innovations grow and develop, the use of QR codes will be limitless. Whether business people seek to increase customer interaction or tourists crave ease of travel, GS1 Thailand is the solution. Create a GS1 QR code in Thailand to promote the tourism and hospitality industry.
Frequently asked questions
How do GS1 QR codes improve the tourism experience in Thailand?
GS1 QR code gives tourists instant access to information about attractions, local customs, and navigation, enhancing their overall experience by making travel more convenient and informative.
GS1 QR codes in Thailand are crucial in streamlining the tourist experience and offering valuable insights at their fingertips.
What are the benefits of dynamic QR codes in the tourism sector?
Dynamic QR codes allow businesses to update content without changing the code, enabling real-time updates on events, promotions, and information. This flexibility is particularly beneficial for Tourism, as it helps keep tourists informed and engaged throughout their journey.
